Warner Bros. | Get Animated Invasion Pop Up Event
For three weeks we took over the Grammy Museum in LA, creating 9 instagrammable worlds inspired by the music of Warner Bros. cartoons.
We were lucky enough to have franchises including Looney Tunes, The Flintstones, Scooby-Doo, The Jetsons, Tom and Jerry, Animaniacs, Space Jam, and Small Foot.
We worked with 6 artist collaborators and tastemakers including Crystal Wagner, Confetti System, Amelia Muqbel, Joshua Vides, Sam Taylor, and Shelby and Sandy to reimagine each of these worlds in their own eyes.
Additionally, we had the help of the highly skilled fabricators at SFDS, audio/visual support from TSV, a slew of freelancers from prop styling to app development, and the folks at LA Live/Grammy Museum who were kind enough to play host as we invaded their space.
We ultimately had over 8,000 attendees, drove over 57M+ social impressions, earned 67M+ in press reach including a feature on the Today Show.
Agency | Movement Strategy
Producer | Daniel Stenzel
Assoc. Creative Director | Kathleen Tso
Senior Art Director | Bina Santos
Senior Copywriter | Sara Martin